Everdure.

Designed for the top shelf.

It's not often that packaging design jobs come my way and I always enjoy the opportunity to design for the three-dimensional space.

Spending some time in department stores revealed a lot of boxes trying to shout a little louder than the next. I set out to design a package that was as simple as possible.

Credit had to be given to the client who had the guts to relegate the product features to the side of the box, betting that the fantastic looking product shots would sell themselves.

The design was a success and rolled out for a range of home appliance products.