General Electric.

Desirability design.

After sourcing and shooting some truly amazing Sydney kitchens for GE's 2002 refrigerator range, this project pretty much designed itself.

The kitchen here overlooks Whale Beach and was used on the cover of a 12 page A4 brochure.

Moving the refrigerators to the locations presented a logistical problem, so we captured the locations first and shot the refrigerators in a studio at angles that matched afterwards. The final touches were done in Photoshop, and designs were produced for brochures and point-of-sale.