Tourism Western Australia.

Experience Western Australia with a mouse.

Different and Tourism Western Australia relaunched www.westernaustralia.com internationally in August 2007. I art directed and created the visual design for the project.

After the initial art direction was decided upon thirty templates were designed. These included an icon set for weather forecasts, geographical maps of WA's five regions and Flash modules of image and movie browsers, an event calendar and an e-postcard application.

westernaustralia.com doesn't look like a conventional website. The visual design succeeds without falling into the trap of conventional visual styles we see online over and over again. The palette is bright and fresh. Horizontal and vertical lines are broken wherever possible. The site is rich with both geographical and experiential information about WA and that richness has been reflected in the design.

Site produced at: